The ethical wellbeing brand unveils their new visual identity that reflects and elevates their socially conscious ethos and premium quality.

Holistic London is an independent home fragrance and lifestyle brand, founded by husband-and-wife duo Jules & Adrian offering products that are made in the UK with entirely sustainable ingredients. Their aim is to provide self-care with a conscience. Not only do they implement entirely natural ingredients and sustainable practices, but commit to cultivating strong relationships with suppliers, improving livelihoods, providing opportunities and support, and sharing the stories of the farmers and workers who grow the natural ingredients.

As the brand continues to grow, Holistic London collaborated with design agency JDO to develop a complete rebrand that communicated their premium quality as well as their commitment to positive change and ‘self-care with a conscious’ mantra, resulting in a luxurious, yet approachable visual identity.

“With an ambition to grow and a passion to create a positive impact, they needed a full rebrand that truly brought this purpose to life.” Fiona Florence, Managing Director at JDO

A key element to the design is the fine balance between bold and soft. The new brandmark features an icon of the letter H in a block font, unapologetically brandished centrally in the design, conveying confidence, while its curved edges provide a sense of softness. The delicate pastel palette provides an impression of scent, and hints of gold foiling add a touch of luxury. Soft, undulating graphics symbolise fluidity in both fragrance and the effect on the senses, whilst also illustrating the different provenances where the ingredients are grown.

For more information about JDO’s design visit their website or follow them on Instagram .

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