Intertype Studio delivers a complete visual identity for a new vodka from a much loved Baltimore Brewery.

National Bohemian Orange Twist Vodka is the new instalment from a brand known for its much-loved Brewery. As the local pride of Baltimore, Maryland, National Bohemian, or ‘Natty Boh’ is branching out into the world of distilling.

The three key elements of the Orange Twist Vodka design by Intertype Studio are the orange, which gives the vodka its distinct flavour and colour, the brand’s infamous mascot “Natty Boh” and the spirit of mid-century optimism; a time of positive ideals and astonishingly simple brand messaging.

This 1950’s approach is echoed throughout the stripped back, minimalist layout that promotes a simpler lifestyle and allows the vodka’s natural golden colour to speak for itself. Gold foil details, debossing and blind embossing adorn the label, featuring batch numbering and the signature of the distiller. The label is completed with a boldly coloured, simplistic illustration of oranges and clean typography both boasting a 1950’s style.

The “Natty Boh” character has been an icon of the city of Baltimore, sitting proudly atop the brewery and now takes pride of place front and centre on the orange twist vodka bottle. His distinct round features inspire a circle device that repeats throughout the design, further echoed in the bottle’s curved shape. The closure is dipped in orange wax and features a gold pendant detail inspired by an original gold cufflink collectable, which was made for the brand in the mid-century and can still be found for sale on auction websites today.

To complete the design, bespoke tissue paper featuring a repeat pattern of the brand iconography and messaging wraps around the bottle. Its texture and colouring reminiscent of a green grocer’s orange wrap, giving the impression that you’re unwrapping fruit when you first unveil the bottle.

The dictionary definition of “Natty” is to be stylish and tidy in every detail, an aesthetic carried throughout the packaging design that elevates the brand to a premium craft space.

For more information about the Intertype Studio design visit their website or follow them on Instagram .

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