To celebrate Valentine’s Day, we’ve assembled stunning love-themed packaging designs.

See below for some of the latest packs and the concepts behind it

YSL’s ultra-desirable limited edition gift sets

YSL’s new limited collection, designed along the lines of unapologetic love, comes in a bold black and gold geometric style. Encased in black and gold, the heart-shaped box comes with two new limited-edition lipsticks themed across love beyond boundaries and spreading love unapologetically.

Find out more about YSL’s packaging here.

Nestle KitKat's Heartful Bear

Nestlé KitKat relaunches their bear-shaped KitKats this Valentine’s again. With a record-breaking sale in 2022 selling out in a week, the KitKat heartful beat returned to Japan this year. The pack sports the illustration of a teddy bear holding a heart-shaped balloon with a valentine-themed colour palette and simple typography f three different Valentine's messages: ‘I ♡ U’, ‘For U’ or ‘Thx!’.

Find out more about Nestlé KitKat here.

MoonPie's Valentine's Day Box by Studio Carnley

Studio Carnley crafts MoonPie’s first-ever Valentine’s Day Box with the goal of targeting the audience to choose MoonPies over chocolates. The packaging is designed with 12 illustrated cut-out cards that pair with the 12 Strawberry MoonPies inside with a dual chromatic palette of pink and red.

Find out more about Studio Carnley here.

Lay’s Valentine's Day by PepsiCo

Pentawards 2022 Bronze winner, Food, Limited Edition

To celebrate the season of love, Lay’s brought back their much-requested Chocolate Covered Lay’s Wavy chips for an especially sweet Valentine’s Day 2021. Lay’s embraced the idea that we all could use a little extra love this year delighting their fans with a sweet treat and releasing a limited run of the chips, complete with a specially designed box for an exclusive Valentine’s Day giveaway. The Lay’s bag was designed to emanate a neon glow and communicate an evocative “after-hours” vibe.

Find out more about PepsiCo here.

BESAME MUCHO by Estudio Maba

Pentawards 2022 Bronze Winner, Home, Leisure & other markets, E-commerce

The brand aimed to make flowers desirable objects by instilling emotions in them. Everything from the naming to the graphic is a call to find inspiration, and enthusiasm, and to enjoy life to the fullest, with a fresh, expressive tone.Beyond the walls of the florist's store, packaging makes the brand memorable and desirable. It's more than a bouquet; it's Bésame Mucho.

Find out more about Estudio Maba here.