Meet with PepsiCo’s VP Design, Marie-Thérèse Cassidy at the Pentawards Festival in our Meet The Brands area and get a chance to talk 1-1 with her

Our Meet The Brands area gives attendees an exclusive opportunity to book 1-1 meetings and you will be able to discuss partnership and collaboration opportunities, guidance on any ideas or challenges you might have, or find out more about what they do and their designs.

Marie-Thérèse Cassidy, VP Design

Geordie by birth, French by name and Scottish by training, the Glasgow School of Art graduate landed in London over 20 years ago to pursue her passion for building an emotional connection with consumers through exceptional creative thinking and beautiful craft.

Before taking up the prestigious position as VP Design, PepsiCo she was the Creative Director at FutureBrand uniting experts in strategy, design, innovation and experience to harness the power of the brand for growth. Some of the brands she’s successfully worked with are Nespresso, Cadillac, Nike and Danone.

During her career, MT has established a track record for success and built an impressive design portfolio, working with some of the world’s leading brands for companies including Unilever, Diageo, PepsiCo, P&G, Mondelez, AB InBev & Coca-Cola.

Find out more about Marie-Thérèse here.

About PepsiCo

PepsiCo and Pentawards once again celebrate their long-standing partnership in the Meet the Brands area at the festival this year. PepsiCo was part of last year’s festival where Mauro Pouchini, Creative Director of PepsiCo , spoke about the Human Side of Innovation at the Pentawards Festival, 2022.

Creating joy through design + innovation

Driven by passion, excitement, and fun, PepsiCo delivers products and designs that are human-centric and crafted holistically, evaluated through a three-lens approach of viability, desirability and feasibility. Pepsi builds strong and meaningful collaborations as they remain at the top of creativity implementing change, adapting with the time and embracing the future.

Here are some of their recent works:

PepsiCo's  global rebrand

Doritos Rainbow

Lay's Flavour Trip

Cheetos Mansion

Don’t miss out on the opportunity to meet 1-1 with PepsiCo and other leading brands - PUMA, Coca-Cola, Carrefour, and Microsoft. Get your tickets now!