Widarto Impact crafts a visual identity to represent the Pinklab Co’s brands - natural, consistent, and global

Proud believers in natural solutions for skin problems, Pinklab Co. tasks Widarto Impact with delivering a rebrand that campaigns its values visually. Already popular for the Dead Sea Mask product, the brand felt they lacked an element of shelf standout in the category. With an idea to transform the brand, Widarto Impact delivered a vibrant yet minimalist rebrand.

Widarto Impact worked on creating a brand-new image, strategy, and logo with a visual identity that best represented the brand. The goal was to allow the brand to connect with the target audience and place it among premium products.

From basic to captivating, Pinklab Co. wanted to make a global impact in the beauty category. Wildarto Impact used the product's naturally sourced ingredients as the key element. The brand that once lacked consistency in design was replaced with a more consistent visual identity, making it fresh yet modern. A typeface logo adorns the pack with a dynamic yet familiar look and a vibrant colour palette, creating a unique yet unified standout element.

The overall visual strategy was to deliver a minimalist, consistent, and contemporary brand image that now targeted a global audience.

For more information on Widarto Impact’s design, visit their website or follow them on Instagram.

Do you have a new packaging you would like to share? Get in touch with us here.