Sabrina Sanalles crafts packaging design and illustration for unpretentious Sauv Canned Wine

Tking a modern approach to wine packaging, Sauv is a canned wine brand aiming to create modern yet practical packaging solutions targeting a younger audience. Sabrina Sanalles, the graphic designer and illustrator specialising in brand and packaging design, crafts the redesign for Sauv’s label, delivering a visual identity close to the brand values.

The overall visual identity delivers a vibrant colour system backed with illustrations that visually depict different tasting notes. The illustration presents everyday scenes, increasing connectivity with the audience. Each pack displays vivid imagery of consumers’ public daily lives, resulting in better identification and connection. Furthermore, the image style attempts to match and harmonise with the brand's format, which was a significant task.

The project consisted of redesigning the labels, considering the essence of the brand and the pre-established visual identity, and delivering a happy and unpretentious vibe.

For more information on Sabrina Sanalles’s design, visit her website or follow her on Instagram.

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