The agency delivers a design aimed at showing that growing plants is a special form of meditation and even a way of life

We are used to the fact that home plants are sold already in a “ready-made” form. And what if you want to grow something beautiful from scratch, from the very first seed? Seedline is a brand created for those who not only love home and ornamental plants, but treat them with special trepidation and care.

ICU Branding agency's task was to develop a packaging design that will clearly show that growing plants is a special form of meditation and even a way of life.

Caring for ornamental plants demands patience and attention to detail. This concept is at the heart of the design. ICU used unique typography, a subtle sprout element, and special packaging materials to reflect this.

The design presents a clear, focused image with minimal details, symbolizing the goal. At the same time, it features many small nuances that represent the intricate and multi-step process of plant cultivation.

For more information on the design, visit ICU agency's website or follow them on Instagram .

Want to receive monthly packaging inspiration? Sign up for our newsletter!