It’s World Chocolate Day and a perfect time to indulge in some top chocolate packaging design picks.

To celebrate the day dedicated to one of the world’s most popular food types and flavours, we’ve round-up some recent top packaging design picks.

Cocacao – Saint Friend

Family-run company Cocacao mixes cacao, coconut nectar, and coconut oil, with nuts, fruits, spices, and herbs, to make a rich and creamy treat that’s organic, vegan, paleo and gluten-free. For their nationwide launch the Portland-based brand turned to local design company Saint Friend to create a complete brand and packaging identity.

A simple, modern and striking colour scheme adorns the boxes that both catches the eye as well indicates ingredients and flavour notes. A playful logo type compliments the light-hearted aesthetic, positioned in a way that breaks up the name into clearly pronounceable parts. Each panel of the box, inside and out, is printed with fun, engaging copy, inviting consumers into the world of each flavour.

Find out more about Saint Friend here .

Percentage Chocolate - Studio Look At That

Percentage is a boutique chocolate brand offering a range of creamy milk to dark chocolate. The name taken from the universally understood indicator of cocoa ratios, Percentage Chocolate uses timeless methods to make their classic product - just simple chocolate made from single origin cocoa.

Studio Look At That takes the brand's name to the literal in their design, making the percentage of the cocoa the hero and focal point of the packaging. Using a circle form, gold or silver foil indicates the cocoa percentage of each bar which is centrally positioned on a minimal base of muted, soft block colours. Milk is differentiated from dark by the use of silver foil instead of gold, and a lighter selection of colours. To mark the chocolate journey from a raw ingredient to a silky neatly shaped bar, Studio Look At That uses a raw stencilled typeface that contrasts against the lavish gold or silver foil. Minimal copy is used on the front, giving only the percentage and cocoa origin.

Find out more about Studio Look At That here .

Harrods - Smith&+Village

Harrods’ have revamped their Chocolate Hall in preparation to welcome back real-life shoppers. The new hall is packed with a huge variety of top chocolate brands, from Pierre Marcolini to William Curley and live demonstrations from Harrods’ in-house chocolate masters. To accompany the revamp, Harrods have turned to Smith &+ Village to give their own brand chocolate an accompanying rebrand.

To serve the brands renowned reputation and luxury standards, Smith &+ Village used a variety of bold, neon colours, reflective foils and contrasting combinations to deliver an opulent look and undeniably modern take on the Harrods mark.

Taking inspiration from the iconic store’s beautifully reimagined architecture, the packaging design echoes the grandeur of the Hall, placing the confectionery very much at home within the Harrods story.

Find out more about Smith &+ Village here .

MAYA - Studio Metis

MAYA is a new chocolate brand offering a range of bars and powders. Having initially begun their journey with dark chocolate, MAYA turned to Studio Metis to create the visual identity for a line of bars as part of their introduction to the wider market.

With Egypt, Iran and India being the three key sales markets for the brand, Metis used their distinct cultures as main focal points for the design. Incredibly detailed, hand-drawn illustrations encapsulate recognizable aspects of each country, from the Pyramids of Egypt, the Taj Mahal of India to the Azadi Tower in Iran as well as many others, allowing consumers to spot all the elements. Its hand-drawn style creates a rustic appeal and the use of muted brown on white as opposed to a bright colour system makes the bar stand out.

Find out more about Studio Metis here .

Seed - B&W Graphic Lab

Seed is a line of chocolate offering new taste experiences in easy to carry, bite-sized portions. By mixing varying flavours the brand aims to create new ones, an ideology that B&W Graphic Lab embodies in their packaging design.

Muted colours adorn the boxes with a central collage-like graphic of contrasting shapes and bold colours overlapping, creating a striking visual representation of the mixing of different flavours. The use of strong saturation emphasizes the organised-chaos and capitalised copy and logo type add to the in-your-face aesthetic. Each flavour is given a number out of the seven varieties so that consumers can collect them all.

Find out more about B&W Graphic Lab here .

NoMoSu - Here Design

NoMoSu, a name that stands for ‘No More Sugar’, creates a range of bars made from cacao and other organic ingredients that are entirely sugar-free, vegan and a healthy alternative to sweet treats. The brand was founded by nutritional therapist Sakiko Reuterskiöld for the chocolate-lovers and conscious consumers.

Here Design set out to create a packaging that “reflected the effect of living sugar free” as well as representing the clean, organic ingredients. Vibrant colours are used to signify clarity of mind as well as indicate flavour notes, with the deeper colours representing the dark chocolate varieties. The main focal point on this recyclable packaging are the words 'No More Sugar', clearly presented on the front of each bar but with No Mo Su highlighted in a bold white font against the bright background.

Find out more about Here Design here .

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