meh. Design Studio creates a subversive and fruity packaging design for the all-natural dog treats brand.

Treaty Fruity is an all-natural, healthy dog treat brand made from a unique blend of fruit with no added sugars or preservatives. Its name derived from a play on words with the term ‘Tutti Frutti’, this fruity dog treat offers a unique blend of vitamins, minerals and fibre formulated to promote healthy teeth, gut, and heart in our four-legged companions.

The product’s unique ingredients and flavours are the driving force for Portuguese studio meh.’s characterful packaging design. Veering away from more common design cues found within the category, from visuals to the packaging itself, at first glance one may not even realise these are treats made only for canines.

The visual language of the four variations is designed to reflect each flavour: A deep brown adorns the coconut flavour with subtle hints of waves to evoke the image of a furry coconut shell, specs of deeper orange imitate the pores of orange rind, and even darker patches to reflect bruising appears on the banana flavour packaging. Humorous puns related to each flavour adds to the playful identity.

The bright colours and lively font used throughout the branding delivers an appealing aesthetic that stands out on the shelves among other competitors, not to mention the ecological benefits of its cardboard tube packaging, making it an excellent recyclable alternative

For more information about the meh. design visit their website or follow them on Instagram .

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