After Pentawards hosted its first ever online festival last September, which featured a two-day conference and Gala Ceremony, we hosted our 2021 Spring Edition on 10 & 11 March.

Keynote speakers and design experts covered a range of topics including how to launch a global brand during covid and the future of packaging design. All sessions were free to attend and hosted in English. Please see below for recordings.

A big thank you to everyone who tuned in and of course, our incredible speakers!

Wednesday 10 March 2021 - Recordings

Helle Rasmussen, LEGO - Denmark

Designing beyond Pink and Blue

Helle is a Sr. Creative Manager at The LEGO® Agency leading the Design Innovation Team. She’s worked in the toy industry for the past 25 years and has had a leading role on many of The LEGO® Group’s global launches – from concept generation to campaign development, packaging, and kids’ animated content.

>> Watch the recording here <<

Senior Creative Manager
Uwe Melichar, MELICHAR Bros. & EPDA - Germany

The Future of Packaging - Fear and Fright?

Uwe will take us on a journey that will explore upcoming trends in packaging design and technology, as well as the opportunities and challenges around these. Within a few year’s time we could see the rise in integrated packaging, including the important development of more sustainable solutions such as edible packaging. Packaging is more and more considered as a service that’s smarter than ever.

Uwe has a keen interest in sustainable packaging solutions and has implemented projects for Adidas, Bosch, C&A, Gardena, Omron and Miele.

>> Watch the recoding here >>

Managing Partner MELICHAR Bros.
& EPDA President
Camille de Dominicis, Moët Hennessy - France

Launching a new brand during covid: Case Study for Eminente

Camille will be discussing the journey behind launching premium Cuban rum brand Eminente, part of the Wines & Spirits portfolio of LVMH. More details to follow.

Camille is Co-Founder and Brand Director of Eminente, Moët Hennessy and has worked on brands like L’Oréal Paris, Parfums Christian Dior, Moët & Chandon and Hennessy.

>> Watch the recording here >>

Co-founder - Brand Director
Eminente, Moët Hennessy

Thursday 11 March 2021 - Recordings coming soon

Jamie Ellul, Supple Studio - UK

Small teams mean big ideas

From his experience working with small boutiques to big global agencies – Jamie’s learned over the years that small is mighty when it comes to focussed creativity. Here he'll talk about how to build small but talented teams that can craft big ideas that punch well above their weight.

Jamie is the Founder and Creative Director at Supple Studio and has worked at some of the most respected design agencies in the UK and started two of his own (Magpie Studio and now Supple).

>> Watch the recording here <<

Creative Director
Supple Studio
Tatiana Ryfer-Emberger, Carrefour - France

How Covid is changing consumer behaviour and impacting brands

Tatiana will delve into how the covid crisis has impacted the way consumers behave. Will these new consumer behaviours change for a short period or will they have a long lasting effect? Tatiana will look into the different areas of our lives which have changed, from spending habits, to life at home to shopping and consumption.

Tatiana has been Head of Branding & Visual Identity design department in Carrefour for over 8 years, creating consistency through all customer’s touchpoints.

>> Watch the recording here <<

Head of Branding & Visual Identity
Kevin Shaw, Stranger & Stranger - USA

What the heck is going on?

It’s been a funny old year and now it’s the start of a funny old second year. The packaging industry has faced new challenges with increased online portals, home deliveries and - perhaps surprisingly - the huge increase in sustainability as a packaging issue. Kevin takes a look through recent projects and briefs and tries to make sense of it all.

Kevin is the Founder of Stranger & Stranger which is one of the leading firms in the field of alcoholic beverage packaging, who work with global players like Bacardi and Beam Suntory on brands like Jack Daniels and Martini, as well as one man startups.

>> Watch the recording here <<

Stranger & Stranger