Elmwood crafts innovative packaging design for Cambodia’s #1 stout beer, ABC Reserve

ABC Reserve

A premium stout beer in Cambodia, Heineken-owned ABC Reserve creates a packaging design that resonates with a younger generation and a visual identity displaying characteristics of new taste experiences and a celebratory lifestyle for a uniquely crafted whiskey-infused beer.

Elmwood Singapore

Elmwood crafted a visual appeal consistent with the brand’s voice while simultaneously recreating a packaging design that displayed a fine blend of innovative and experimental tasting notes.

The overall identity communicates a fusion between beer and whisky with a coppery colour palette and bold typography displayed in hues of gold, also delivering a sense of excitement and mystery in line with the younger generations' constant pursuit of exciting moments.

The final reveal of ABC’s label illustrates a majestic lion as the central feature with hues of gold and the tagline "Taste Exceptional" in a dark contrasting colour representing the beer's tasting notes of a smooth, mild, smoky, and warming finish.

For more information on Elmwood’s design, visit their website or follow them on Instagram.

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