In honour of the season, we’ve gathered some of our favourite Easter-themed packaging designs

See our top picks below.

This vibrant Easter egg packaging from Fortnum & Mason bursts with colour and character. Featuring bold brushstroke-style patterns in red, yellow, turquoise, and white, the design captures a sense of energy and springtime joy. The turquoise lid adds a refreshing contrast, while elegant gold accents lend a touch of refinement.

Part of a new collection that highlights playful flavour combinations and premium ingredients, the packaging is also fully recyclable — marrying indulgence with sustainability.

Find out more about Fortnum & Mason here .

Lindt Gold Bunny by Derek&Eric

The Lindt Gold Bunny is proof that a brand can own a seasonal icon – maintaining a legendary status any brand would envy. Building on this instantly recognisable asset, Derek&Eric wrapped the iconic red ribbon and bell around the egg, transforming it into a definitively Lindt Gold Bunny creation – telling an enchanting visual story that works seamlessly across all formats.

Every detail was refined to enhance the premium feel, colours shifting from creams and browns to luxurious gold, with depth added through the use of intricate details, patterns and textural finishes.

Find out more about Derek&Eric here .

Easter Egg Luxury Box by Rosario Lo Iacono design

This luxurious Easter egg packaging blends elegance with simplicity. Set against a sky-blue background, the cylindrical box features delicate white illustrations and striking gold foil lettering. Finished with a golden rope handle and subtle “Baked in Sicily” mark, it perfectly captures a sense of premium craftsmanship.

Find out more about Rosario Lo Iacono design here .

Hotel Chocolat's Extra-Thick Easter Egg Packaging

For 2025, Hotel Chocolat developed new packaging for the Extra-Thick Easter Eggs that brings the design closer to nature, utilising innovative materials that are gentle on the environment.

The new packaging is fully kerbside recyclable, allowing customers to recycle it effortlessly at home. The gold foil detailing on the sleeve takes inspiration from the Japanese art of ceramics repair, Kintsugi; representing the idea of embracing imperfections and finding beauty and strength in things that are broken. This glimpse of gold reflects not only the shape of the chocolate egg once it’s been cracked apart, but also the premium quality of the product itself. 

Find out more about Hotel Chocolat here .

GLAD mini eggs by Volta Studio

This mini Easter egg packaging design features a playful and modern aesthetic with a soft pink base and bold, contrasting polka dots in cream and deep purple. The minimalist typography and clean layout emphasize the message: "TO MAKE YOUR EASTER A LITTLE BIT SWEETER." Crafted with care, the design reflects the brand’s commitment to quality—encapsulating their handcrafted, thoughtfully sourced treats inside.

Find out more about Volta Studio here .

LIBEERT by Quatre Mains

For LIBEERT - Belgian Chocolate Creators, Belgian chocolate brand with over a century of heritage, Quatre Mains - Branding & Packaging Design brought together strategy, branding, and design to create a standout seasonal range for the UK market at Sainsbury’s.

The goal? To build a joyful world of edible characters that could connect with families instantly. The agency positioned each product not just as chocolate, but as a personality—Fluffy, Buttercup, Shelly, Hopper, Rex and co.—giving the range a playful voice, strong shelf impact, and storytelling potential across multiple touchpoints.

Find out more about Quatre Mains here .

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