The studio delivers a refreshed design aimed at repositioning the honey in the market with a new philosophy

Bee’s Home honey has been produced on the island of Lefkada by a local producer for the past 10 years. With the continuous growth of tourism and its presence in key points of sale, a brand refresh was needed to strengthen its position in the local market. The goal was to align the label design with a new market positioning and philosophy. 

A series of illustrations was created, inspired by traditional stone beehives once used for honey production, adding a personalised character to the project. The typography combines display fonts with handwritten elements, highlighting the product’s place of origin. The label's quality is enhanced by a silver substrate and gold detailing, emphasising its premium feel.

For more information on the design, visit iFRAME Studio's website or follow them on Instagram .

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