Global FMCG brand Coca-Cola will present a keynote in the IMAX Theatre and will be available to meet in our Meet The Brands area

Adding to this year’s keynote line-up are Coca-Cola Design Leads Rebecca McCowan and Rafael Florian, who will be discussing the brand’s influence on sustainability from a design perspective. The speakers will also be available to book 1-1 meetings with.

Rebecca and Rafa have a combined experience of 25+ years in the industry and are currently leading the branding and visual identity designs for Coca-Cola Europe. Whilst Rebecca is intrigued by smart, distinctive design solutions and always seeks to get an emotional response through a piece of design, Rafa believes in design as an aesthetic expression of the message and the power of signs to generate emotions.

Sustainability through Design: Reduce, reuse, and recycle the visual universe

For their keynote, Rebecca and Rafa will explore how Coca-Cola develops a global visual language to support the brand’s sustainability initiatives with a primary focus on developing visual identities.

Meet The Brands

Our Meet The Brands area will give attendees an exclusive opportunity to book 1-1 meetings with a design representative from an international brand, in this case, Coca-Cola.

Here you will be able to discuss partnership and collaboration opportunities, guidance on any ideas or challenges you might have, or to find out more about what they do and their designs.

Want a chance to speak 1-1 with one of the world’s biggest brands? Then get your Pentawards Festival ticket now.

See which other brands you can meet with here.