The agency blended an inherent layer of nostalgia with the power of storytelling to create a place where everybody is welcome.

Land of Plenty created a fully planet-friendly packaging system and future proofed identity framework for a changing product offer that champions diversity through individual expression. The challenge was to elevate the packaging to match the quality of the products, whilst expressing a brand that truly values people, planet and positivity.

The agency adopted a language approach full of Aussie charm; built on contradictions, stream of consciousness, and a sprinkle of nonsense for good measure. 

A brand defined by colourful chaos, its visual identity features a variety of typography styles, from quirky ‘70s vibes to boldly asymmetrical designs, paired with unique stickers and a rainbow pattern that creates cohesion

For more information on the design, visit Land of Plentyl's website or follow them on Instagram .

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