Les Vinificateurs 2021 wine label, designed by Atipus produces a bold logo with a handwritten typeface to stay connected to their customers.

To make wines easier to understand, the front of the label outlines the tasting notes and the background of the wine while simultaneously maintaining a level of creativity with its design. The Les Vinificateurs 2021 label represents simplicity while making a bold statement. The bold logo with an overlapping handwritten typeface makes an outstanding design while trying to maintain an authentic connection with consumers.

Les Vinificateur's label design emphasizes authenticity making it a more approachable wine option. The label designed by Atipus comes with a playful touch and an aim to make wines easy to understand and consume. Learning about wines can be expensive, but not with Les Vinificateurs as the label has all the information on it, making every wine drinker's dream come true and this builds a sense of connectivity between the wine and the consumer.

Atipus understood the message Les Vinificateurs wished to portray, to create authentic wine based on the preference of their consumers. The label is designed to match just that. Powerfulness, spiciness, fruitiness, complexity, oak, and tannin describes the wine and the same is displayed on the label with its design which represents two elements: authenticity and connectivity.

For more information on Atipus’s design, visit their website or follow them on Instagram.

Do you have a new packaging you would like to share? Get in touch with us here.