The agency partnered with Loungerie to create a bold yet approachable identity for their new erotic line, Loveplay

My Dear Studio partnered with Loungerie to create the identity for their new erotic line, Loveplay. The goal was to design a bold yet approachable brand that empowers women to embrace their desires in a fun and authentic way. The name Loveplay reflects a modern, inclusive perspective on female sexuality.

A playful, bold font was selected for the product names to establish a relatable connection with women. The colour gradations, from lighter to darker shades, reflect the varying intensities of the products, catering to both beginners and experienced consumers. 

Holographic hot stamping was used to enhance the youthful appeal, resonating with Generation Z and adding vibrancy to the packaging. AI-generated imagery, adapted for real-life photos, showcased women joyfully embracing their bodies and sexuality.

Loveplay celebrates female pleasure, offering a fresh, inviting perspective on erotic products.

For more information on the design, visit My dear Studio's website or follow them on Instagram .

Want to receive monthly packaging inspiration? Sign up for our newsletter!