io.tt is a London-based SaaS platform that helps global brands create connected product and packaging experiences using QR codes and NFC technology. The platform enables brands to turn physical touchpoints into digital engagement channels, delivering personalised consumer experiences, first-party data, product authentication, and compliance solutions at global scale. io.tt powers billions of connected touchpoints across more than 130 countries for brands in sectors including retail, FMCG, beauty, and beverages.