Still, sparkling and flavoured.

Fizzy drinks, diluted juices, squashes and syrups, fruit juices.

Milk, yoghurt drinks, soya milk, etc.

Tea and coffee based drinks sold in a prepared form ready for consumption.

Tea and coffee that needs to be brewed before consumption.

Drinks with a health benefit that could include herbs, vitamins, minerals, nootropics, amino acids, raw fruit or vegetables.

Alcoholic beers and ciders including ales, bitters, lagers, stouts, porters, malts, IPAs, scrumpy, etc.

Low and non-alcoholic drinks, alcopops, 0% beers. Up to and under 3.5% ABV.

Aperitifs, pre-mixed cocktails and digestifs. Up to and under 20% ABV.

Light coloured wines including white wine, rosé wine, sparkling wine, dessert wine and rice wine.

Dark coloured wines including red wine, port, sherry, dark dessert wine.

Premium and luxury fine wines and champagnes.

A collection of wines featuring at least one dark and one light wine.

Clear spirits and liquors including gin, rum, sake, tequila and vodka. Over 20% ABV.

Dark spirits including brandy, cognac, whiskey, and rum, etc. Over 20% ABV.

Clear and dark luxury and premium spirits including aged whiskeys, rums, cognacs, vodkas, etc.

A collection of spirits featuring at least one dark and one clear spirit.

High-end beverage gift boxes, ice buckets, pedestals, glorifiers, etc.

Unique branded items that are created and sold for a set time period in a specific market. Includes seasonal and event creations.

Beverages which have been manufactured for a retailer's private label or on the behalf of an organisation, buying group, or wholesaler.

Cereal, wheat and barley based products including bread, pasta, rice, noodles.

Dairy and soya based products such as cheese, yoghurt, eggs, butter, margarine, etc.

Olive oil, vinegar, mayonnaise, mustard, spices, stock cubes, honey, sugar, jam, etc.

Fish, meat or poultry that is sold fresh, deep-frozen, dried or canned.

Fruit and vegetables that are sold fresh, deep-frozen, dried or canned.

Soups, sandwiches, ready-made meals, etc.

Chocolates, sweets, lollipops, etc.

Crisps, pretzels, crackers, savoury biscuits, nuts, etc.

Cakes, pastries, biscuits, ice-cream, etc.

Food which is meat-less, or made purely from plants.

Includes gluten-free products, weight control and diet food, organic food.

Luxury and gourmet food including caviar, escargots, foie gras, pâté, truffles, meats and cheeses.

Unique branded items that are created and sold for a set time period in a specific market. Includes seasonal and event creations.

Food products which have been manufactured for a retailer's private label or on the behalf of an organisation, buying group, or wholesaler.

Includes clothing, shoes, underwear, hosiery, bags, hats, etc.

Luxury and high-end garments and accessories including clothing, watches, jewellery and shoes.

Includes over the counter pharmaceuticals, vitamins, optical products, feminine hygiene, sanitary products, toilet tissue, etc.

Perfumes and fragrances including eau de parfum, eau de toilette, cologne, eau fraiche, etc.

Body and bathing products, hair care products, intimate wellbeing, tanners, body moisturisers, dental products, etc.

Facial cleansing products, creams, serums, etc.

Make-up, make up tools, nail varnish, lashes, etc.

Luxury and high-end make-up, perfumes and fragrances, body and skincare products.

Unique branded items that are created and sold for a set time period in a specific market. Includes seasonal and event creations.

Body, skincare and beauty products which have been manufactured for a retailer's private label or on the behalf of an organisation, buying group, or wholesaler.

Products intended to maintain the home's cleanliness, functions and appliances such as cleaning products, batteries, light bulbs, DIY and gardening tools.

Essential products for around the home including toilet paper, tissue, kitchen rolls, cooking utensils, cutlery, foil, tuppaware, pots and pans, linen, kitchen cloths, etc.

Accessories and decorations for the house, including paintings, plants, scented candles, diffusers, furniture, etc.

Premium homeware and décor such as fragrance diffusers, candles, textiles, tea sets, etc.

Includes phones, tablets, computers, printers, electronic gadgets, speakers, software, etc.

Includes paper, notebooks, pens and pencils, art supplies and tools, etc.

Food, treats, toys, garments and accessories for pets.

Products related to entertainment and leisure, including sports gear, music, DVDs, photography, board games, etc.

Entertainment and care for children and babies such as toys, food, bottles, clothing, wipes, creams, etc.

Products which have been manufactured for a retailer's private label or on the behalf of an organisation, buying group, or wholesaler.

All e-commerce packaging including outer shippers, mailers, envelopes, shipper materials, etc.

Packaging projects created in-house for the public or clients to boost exposure. For example seasonal gifts, business cards, etc.

Packaging for well-known brands with longstanding consumer engagement that have been in the market for 20+ years.

Packaging for emerging brands with a growing consumer base that have been in the market for less than 20 years.

Packaging with enhanced functionality through technology and /or which allows consumers to interact with a product via their mobile device.

Designs strategically developed to increase sales value and support in hitting retail sales targets. Includes counter-top displays, floor standing units, charity box displays, etc.

Packaging designs that reflect a brand's visual identity across a wide collection of products. This might include designs on gift boxes, or packaging which is in line with promotional videos, pop-up shops, etc.

Designs which are a result of a creative partnership and collaboration between brands, artists and/ or other organisations.

Packaging designs which consider all users and have been developed to be accessible for everyone, regardless of their physical or cognitive abilities. Entries into this category should highlight which accessibility issue they are trying to help solve, and how they did this.

Packaging designs that have effectively and successfully impacted the sales targets of the product. Entries must show evidence of how the design led to the results achieved, by sharing details on the market, objectives, challenges, influencing factors and outcomes.

Packaging designs and projects that have gone beyond to showcase or to support social or environmental causes, for example adding an extra benefit to the recipient or those involved in the creation of the product.

Packaging created for press or influencer gifting. Includes limited-edition gift boxes, mailers, or curated sets designed to enhance brand visibility and media engagement.

Packaging for beverages which seeks to reduce its environmental impact and that considers elements such as pack structure, materials used and production methods.

Packaging for food which seeks to reduce its environmental impact and that considers elements such as pack structure, materials used and production methods.

Packaging for body, skin, health and beauty products which seeks to reduce its environmental impact and that considers elements such as pack structure, materials used and production methods.

Packaging for home and leisure products which seeks to reduce its environmental impact and that considers elements such as pack structure, materials used and production methods.

Packaging for luxury goods which seeks to reduce its environmental impact and that considers elements such as pack structure, materials used and production methods.

Packaging for self-promotion, e-commerce, smart and inclusive projects which seeks to reduce its environmental impact and that considers elements such as pack structure, materials used and production methods.