Harcus Design delivers a packaging design for the Australian native wildflower skincare brand, Flannel Flower

Flannel Flower, named after the core ingredient, tasked Harcus Design to deliver a packaging design that harmonises across various products and packs.

Flannel Flowers is a range of body care products for skin, hair, and body crafted to rejuvenate the skin with an emphasis on sun damage, pigmentation, and ageing. The product ingredients and namesake are derived from Australia’s native wildflower, Flannel Flowers, that’s over 3000 years old and located in the Great Dividing Range. The fragrance is a burst of flannel flowers with an aromatic fusion of magnolias, cucumber, and vanilla.

Drawing inspiration from the hero ingredient, Harcus Design's packaging showcases a sage green colour palette, making it the brand’s signature colour. The flower around which the product revolves adorns the front of the pack.

The flower is known to have a velvety texture, and the same is delivered in the pack with an ultra-matte and soft finish on the bottles and tubes. The outer packaging is embossed with glossy highlights and reveals petal-shaped flaps when opened.

For more information on Harcus Design’s design, visit their website or follow them on Instagram.

Do you have a new packaging you would like to share? Get in touch with us here.