Das Kreative Studio delivers a visual identity for a holistic healthcare brand, Liavince, showcasing aesthetics and adaptability to target Gen Z

Das Kreative Studio embarked on a mission to breathe new life into the healthcare industry with Liavince, a healthcare brand targeting vibrant and discerning Gen Z consumers. The studio delivered a packaging system and a visual identity that resonated deeply with the digital-savvy younger generation.

With the recent yet swift change in healthcare, the demands placed on brands shifted, especially from the up-and-coming Gen Z audience. The target audience looks beyond the product, seeking visual appeal, entertainment, and unique product experiences. Liavince, a brand rooted in the principles of holistic health, recognized this shift and decided to embark on its transformation.

The team at Das Kreative Studio understood that to capture the hearts and minds of Gen Z, they needed to break free from the conventional norms that had bound the healthcare industry for far too long. It was time to infuse a dose of freshness and vitality into the sector. With a bold and innovative approach, Das Kreative wielded vibrant colours and peace symbols as their artistic tools, carefully weaving these elements into the sleek aesthetics of the Over-the-Counter (OTC) world. The result was a striking visual identity that demanded attention, even amidst digitals on retail shelves.

Although focused on capturing attention using an appealing visual identity, the pack also featured adaptability. The intelligent system devised by the Das Kreative Studio effortlessly accommodated diverse formats, adhered to international production standards, and gracefully handled varying text volumes. This adaptability was combined with unwavering design integrity emerging from this creative journey, resulting in a brand identity that radiated freshness and positive energy.

For more information on Das Kreative Studio’s design, visit their website or follow them on Instagram.

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