Strongbow Rebrand by Otherway
Otherway delivers vibrant visuals for the first time ever Strongbow rebrand
Otherway delivers vibrant visuals for the first time ever Strongbow rebrand
For the first time since 1960, Strongbow changes its design from black and gold to adopt a bold and vibrant visual identity, making it its biggest transition in the last 63 years.
Tasked with delivering a visual identity that is in line with the brand’s summer release of a new flavour, Strongbow Tropical, design studio Otherway chooses an aesthetic approach, replacing patterned details with bright colour blocking.
Whilst a new palette ranging from grassy green to light pink is introduced, the rebrand holds on to the brand’s iconic graphic elements, such as the archer logo and typography, to maintain consistency. Keeping up with the trends in the independent drink space, the result is simple yet powerful and visually appealing.
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