The Best Use of Embellishment Award is back!

We are partnering with worldwide leader in thin film technology KURZ again for The Best Use of Embellishment Award, celebrating the brilliant minds whose creativity and pursuit of quality redefine excellence in embellishment.

Having carefully selected 20 shortlisted works across all categories, KURZ will be revealing the winners at the Gala Ceremony in October. Take a look at the shortlist below!

HAZLO PÍCARO

COOLTENET SL

Fortnum and Mason Easter

Here Design

FREEDOM WINES

Javier Garduño Estudio de Diseño

COCOLA

cosmos inc.

Filliers Family Reserve Whisky

Quatre Mains

Chicago Sweets - Chicago Heritage Collection

mengzhang.co

Qavum Distilled Dry Gin - Quintarelli Stones

Advision

GRIMAUD

GOOD PEOPLE WANDER

Brill

Harcus Design

Roberto Cavalli Serpentine

Matíz Barcelona

Gifting The World Range

Hotel Chocolat

DIVERSA Tequila

Tridimage

Barón de Benifayó

Maba

Zhao’s Rock Tea｜Guijing series tea packaging

UNKNOWN BRAND

Abundance

Abundance

DON REMIGIO Exquisitez culinaria

CABELLO X MURE

Chiore

Mack & Schuhle Italia

INSBAHA Wild Flame

Proya Cosmetics Co.

Heiqishi Fresh Steamed Sea Cucumber

Beijing Xiaoxiandun Biotechnology Co.

Pregomesh Advent Calendar 2025

Best Box LLC

The winners will be revealed at the Gala Ceremony on 16 October.

ガラセレモニーのウェイティングリストに参加

JUDGING CRITERIA

Here's what KURZ will look at when selecting the winners: 

Quality of Design : Judges are looking for excellent use of embellishment that plays an important role in elevating the packaging design.

Brand Expression : Does the embellishment effectively bring out the brand’s personality, characteristics, or story?

Creativity and Innovation : Does the embellishment make the design more unique or outstanding? Consider any special effects like tactility, reflection, colour, different finishes, whether it is flat or structured, etc. Is there something the judges haven’t seen before?

Emotional Connection : Judges score whether they feel the embellishment appeals to their senses and whether they would like to know more. Does it seem unexpected or even makes them smile?


SPONSORED BY