To celebrate Valentine’s Day, we take a look at some captivating love-themed packaging designs

See below for some of the latest packs and the concepts behind it.

Last Crumb Valentine's Day Edition by Truffl

Pentawards 2023 Gold winner, Food, Limited Edition

Last Crumb’s Valentine’s Day Box is a limited-edition offering featuring a set of cookies packaged as a luxurious and memorable experience, perfect for declaring your sweet love to someone with a sweet tooth.

Truffl's objective was to create an interactive experience, capable of making recipients feel special and generating sales through unboxing videos on social media. A shipper opens via a tear strip through the brand logo. A clean, white cookie box features striking red foil finishing on the brand’s icon updated with Cupid’s arrows. Inside, a middle insert acts as a giant V-Day Card and a rigid insert positions cookies at a 45-degree angle. Each cookie includes a memorable name along with an inventive description.

Find out more about Truffl here.

Wild Refills

Featuring creamy palettes and hearts all around, Wild has launched its limited-edition Love Heart Cases and Rose Petal scented deodorant in collaboration with Choose Love, an organisation dedicated to supporting refugees and displaced people.

Find out more about Wild here.

Barilla Love

Like pasta, love comes in all shapes and sizes. That’s why this Valentine’s Day, Barilla USA is bringing back their popular heart-shaped Barilla Love pasta packaging for a limited time, featuring on brand red hearts on their iconic blue background.

Find out more here.

U by Kotex and Phasey

For this year's Valentine's Day, menstrual health brand U by Kotex partnered with Phasey, a brand that produces functional foods for better periods, to unveil its "Let's Have Period Sex" campaign by agency Quality Meats to break the stigma around getting it on during that time of the month. The heart-shaped box featuring Kotex and Phasey's branding invites one and all with "Let's Have Period Sex" and "chocolates to get you hot and melt away the cramps." Inside, purchasers will find vegan dark chocolate truffles, as well as U by Kotex BalanceTM Pads.

Find out more about the campaign here.

Baci Perugina by Nestlé

Working with illustrator Antonio Colomboni, Baci Perugina launches a colourful Valentine's Day limited edition box. Featuring the iconic heart-shaped box and pipes, for the first time in Baci's history, the collection contains 23 illustrations to collect, replacing the traditional author quotes.

Find out more about Baci Perugina here.

Have you created some love-themed packaging design? Showcase it into the 2024 competition!