We’re excited to introduce a brand new sub-category in this year’s Pentawards annual competition, celebrating brands, agencies, designers, and artists who have worked in creative partnerships delivering exceptional packaging designs.

If you have a packaging design with an interesting collaboration with brands, designers, and artists then this is your chance to showcase your work at the Pentawards Competition 2023.

Here are some examples: 

Lady Gaga x Dom Perignon, 2022 Pentawards Gold Winner, Beverages

Servaire & Co, Pentawards Gold Winner, Beverages

Lady Gaga and champagne brand, DOM PÉRIGNON join forces to deliver a fascinating collaboration. A brand that is centuries old pushes its boundaries as a way to reinvent the brand to stay modern, inventive and relevant with the queen of pop, Lady Gaga. She is seen carrying a bottle of limited-edition Dom Perignon and it is an electrifying expression of creative liberation and a visual experiment.

Find out more about Lady Gaga x Dom Perignon here.

Lego x Adidas, 2022 Pentawards Gold Winner, Body, Health & Beauty and Home, Leisure & other Markets

LEGO Group, 2022 Pentawards Gold Winner, Body, Health & Beauty and Home, Leisure & other Markets

The unmistakable box - Adidas on the outside. LEGO on the inside: The blue box, three stripes, and a flip-top, that’s the Addidas experience. The brand aimed for a blue box, three stripes, and a flip-top. Opening the outer lid reveals a cardboard insert featuring a beautiful photo of the completed build on one side and the Adidas trefoil logo on the other. Finally, the classic layer of tissue paper that usually wraps the sneakers is used here to reveal the LEGO bricks.

Find out more about The unmistakable box here.

Absolut  x Tomorrowland Festival

Absolut Vodka, a Swedish brand collaborated with Tomorrowland to celebrate their continued partnership. The packaging adorns Tomorrowland’s logo, a butterfly representing freedom and the beauty of nature as part of the United We Dance campaign. A crown is a part of the illustration symbolizing equality and an eye represents inspiration to see the beauty of life. The brands collaborate to celebrate their shared values of inclusivity and diversity their belief of ‘what unites us is stronger than what divides us’.

Find out more about Absolut x Tomorrowland packaging design here.

Lays x Balenciaga

Spanish luxury brand, Balenciaga form an unlikely but inventive collaboration with US-based crisp giants Lay’s to create a leather bag that resembles a packet of Lay’s chips in three different variants as part of the Summer 23 Collection launch showcased at the Paris Fashion Week. The overall visual identity of the bag features traditional Lay’s colours with a red logo displaying both brand names with Lay’s in its traditional position while Balenciaga is featured in the flavour’s typography to maintain consistency in Lay’s packaging design.

Find out more about Lays x Balenciaga’s packaging design here.

Johnnie Walker Black Label x Artists

Bulletproof crafts an innovative packaging design for Johnnie Walker’s Black Label Collection featuring ink made from air pollution. The illustration on the bottle displays works by famous artists to bring the elements of the city to life. Alek Morawski celebrates Warsaw landmarks for the Keep Walking City Series, while artist Okunda San Miguel displays culture and nature spilling onto the streets of Madrid. Meanwhile, Gongkan's representation of Bangkok honours the city's youth. Shilo Shive Suleman from Delhi and Mr Hure's bottle from Istanbul will be among the next cities and artist collaborations.

Find out more about Bulletproof’s Johnnie Walker’s Black Label here.

Coca-cola x Marshmello

For a limited edition series, Coca-cola collaborates with artist Marshmello with surprising tasting notes of strawberry and watermelon with a white packaging design and an illustration of the artist adorns the pack. Collectable slim cans with black and white visuals in recognition of the artist’s signature aesthetic, as well as dripped Coca‑Cola script, melding the brands together into a smooth and satisfying vibe.

Find out more about Coca-cola x Marshmello packaging here.

Nike x Krispy Kreme

Nike collaborated with Krispy Kreme to offer packaging that is contemporary while remaining true to the well-known doughnut brand's aesthetic character. The packaging features green and red accents inspired by Krispy Kreme's distinctive logo and box, while additional configurable aspects relate the packaging to the doughnut maker's design.

Find out more about Nike x Krispy Kreme here.

Hennessy VS x Les Twins

Hennessy collaborates with French dancing sensations Les Twins on two limited-edition collaborative bottles that reflect cognac-making through motion-captured choreography. Appartement 103 crafts a visual identity that translated movement into a stunning illustration of dance using motion capture technology while maintaining the exhilarating energy of Les Twins' live performance transforming it to digital images in their limited edition series.

Find out more about Hennessy VS x Les Twins here.

Entries into the 2023 competition are now open. Be a part of the Pentawards Competition 2023. Find out more here.