HANDS COLLECTIVE, VIETNAM (SUSTAINABLE DESIGN – HOME, LEISURE & OTHER MARKETS)

A small coffee brand known for its signature egg coffee, Eggyolk challenged us to reimagine how it approaches packaging for its new tableware collection.

The design features only necessary information and simple use of colour and illustration to limit the usage of ink and paper, whilst the structural design eliminates adhesive creating a unique unboxing experience that resembles the motion of cracking an egg.

B&B STUDIO, UNITED KINGDOM (FOOD – FRUIT AND VEGETABLES)

This rebrand involved a name change to better emphasise provenance, and a new logo to help deliver stand out in an area dominated by supermarket own label.

On pack the logo takes centre stage, and where possible, the design is printed on clear labels to showcase the product inside. We also introduced die cut coloured labels to represent the complex flavours across the range, using the warm yellow on tamper seals and neck capsules, and a green tomato calyx as a standalone icon on lids.

BRAND FORMA, KAZAKHSTAN (BRAND IDENTITY & CONNECTED PACKAGING – PACKAGING BRAND IDENTITY PROJECTS)

In Kazakhstan there is an absence of comprehensive sex education, an issue of gender inequality, and a culture of shame around sexual experiences. The OT brand strives to be not just a product, but also a symbol of harmonious and healthy relations between the genders, promoting the principles of equality and mutual understanding in the intimate sphere.

Through the use of words and symbols, where for example "O" symbolizes a woman, "T" represents a man, OT is a domestic condom brand created to redefine sexual culture through design and communication.

PEARLFISHER, UNITED KINGDOM (BODY, HEALTH & BEAUTY – HEALTHCARE)

The Pack by Kotex is an educational platform, educating South African girls on periods through a personal kit, posters, leaflets, and through an online community with a group of four female digital characters.

Brands often adopt a clichéd, naive aesthetic when engaging young girls with periods, which couldn’t be further from the tech-savvy world of Gen Alpha. Taking this into consideration, a gamified aesthetic was developed, resonating with the modern lives of tween girls and making the brand relevant, fun and engaging.

HEAZ, REPUBLIC OF KOREA (HOME, LEISURE & OTHER MARKETS – HOUSEHOLD MAINTENANCE)

The name for Babaditto, an organic baby-friendly detergent, blends the words “baba” (baby) and “ditto” (alike).

The brand identity, symbolized by a soft, rhythmic curve like a “gentle wind”, is enhanced with the other senses, complemented by a subtle and comforting scent, and an aesthetic reminiscent of a baby’s tenderness and purity. Heaz rounded the corners of the products and selected a soothing beige hue to evoke a sense of soft comfort, and to distinguish from our competitors’ angular, transparent containers.

ALLIANCE ETIQUETTES, FRANCE (BEVERAGES – WINE DARK)

The snake label is a nod to the Trojan priest Laocoon, and is made entirely of sculpted pewter that adorns the entire bottle of wine like a piece of jewellery. Despite its malleability, fastening such a large pewter piece required a great deal of ingenuity.

In addition to its visual appeal, pewter is an infinitely recyclable, water-resistant and non-toxic material. The neck finish, made from paper with recycled fibre content and one-color printing, completes the visually impactful and eco-conscious packaging design.