To celebrate World Beer Day, we’ve assembled a stunning selection of 2021 award-winning beer packaging designs from our competition.

See below for some of our winning designs and the concepts behind them.

Eichhof by Pearlfisher

2021 Gold Winner

To reinforce Eichhof’s sense of community, locality, and brewing tradition, Pearlfisher created a brand identity and design system to serve up a proud beer from a proud region to beer drinkers around the world. Inspired by the strong sense of provenance and rootedness of the brand’s name, meaning "oak", and balancing this with Eichhof’s pioneering attitude, which sparked a new creative idea and narrative – ‘neue traditionen’.

Creative heads delivered a bold styling of the redesign, using the idea to evolve the brand to its strongest depiction, modernising and imbuing each equity with more context and meaning, to reinforce the craft, quality, and expertise at the heart of Eichhof. As the main symbol of brewing excellence, the brand’s guild stands out with a strengthened wordmark of the iconic Eichhof squirrel—the brand’s most ownable asset.

For more information on Pearlfisher’s design, visit their website or follow them on Instagram.

Pulp Art by Thirst Craft

2021 Gold Winner

Pulp Art was created to become the main IPA in Brooklyn’s range, with a US launch first before being rolled out internationally into all markets the brand operates in. The visual identity of the packaging design by Thirst Craft displayed patterns and pops on the pack with the iconic Brooklyn badge using Lichenstein’s signature thick black lines, clashing colours, and polka dots. A bold background is created by crops of juicy fruit to match Pulp Art’s bold flavour profile.

A striking checkered secondary pattern is introduced to put Pulp Art’s tropical, hazy, juicy refreshment on repeat again and again. This, paired with bold typography and liberal use of exclamation marks, blurs the boundaries between beer and art.

For more information on Thirst Craft’s design, visit their website or follow them on Instagram.

The Pinter by Studio Blackburn

2021 Silver Winner

The Studio Blackburn was tasked with creating a new visual identity for The Greater Good Fresh Brewing Co., together with a product brand identity and packaging suite for ‘The Pinter’. The Pinter is a world-first reusable brewing unit that allows you to brew 10 pints of fresh beer or cider at home. All the ingredients are delivered straight to customers' homes in ‘Pinter Packs’.

The visual identity of the packaging delivered a bold, monotone typographic solution coupled with icons and imagery conveying the freshness of the ingredients and the process itself. The handle of the Pinter was distilled down to the shape of an exclamation mark—which forms the product icon. The iconic Pinter shape and bold typography are deployed across the packaging, with a striking colour palette highlighting the range of drinks.

For more information on Studio Blackburn’s design, visit their website or follow them on Instagram.

Helens Pub Beer by Going Design

2021 Silver Winner

Helens Pub Beer was designed for individuals who will drive the trend of future product design and innovation. With 350+ offline stores in more than 80 medium and large cities in China, its online social platform has more than 1,000,000 active fans who call themselves "Kelp" affectionately.

On the occasion of the celebration of 300 stores, the packaging design was customised as a limited edition. Inspired by the natural curve of kelp, streamlines adorn the packaging with a natural colour palette of emerald green. With sustainability in design, the glass and the bottle packaging are created for repeated use. The transparent acrylic outer packaging helps in transporting and displaying the beer, which is designed with water ripples to indicate the kelp’s posture in the water.

For more information on Going Design’s design, visit their website.

Wonder Golden Eye by Grand Design Tokyo

2021 Bronze Winner

Grand Design Tokyo delivered a packaging design and a visual identity for Red Eye, the craft tomato beer made in Fukushima, a Japanese agricultural kingdom. Tomato beer was released from Fukushima's tomato plantation "Wonder Farm". A luxurious red eye made with large sunshine tomatoes features a refreshing combination of sweetness and sourness.

The visual identity and packaging design of Wonder Golden Eye was designed with a burst of local charm with the aim of better positioning the product in the market over the long term. The packaging visualises the aspects of craftsmanship and premium quality from high-quality tomatoes to differentiate the beer from other products. To optimally promote the beer, the bottles are packaged in a cardboard box that can be used as both a gift box and a display.

For more information on Grand Design Tokyo’s design, visit their website or follow them on Instagram.

Miller Genuine Draft by Black Opus

2021 Bronze Winner

Throwing back to the ‘90s, Miller Genuine Draft (MGD) was one of the biggest beer brands in the US. Known for its unique cold-filtered process, MGD won hearts with its genuine flavour in smooth draft-style beer. Brand Opus, a global branding agency, captured that spirit of realness with a new identity that embraces a more authentic, nothing-to-hide design aesthetic.

Stripping the brand back to a rawer version of itself, the creative heads retained MGD’s signature colour palette of gold, black, and red, making a bolder expression. At its heart, the reimagined eagle symbol is a beautifully hand-crafted reflection of American pride and integrity. With its character and confident depiction, the distinctive red circle creates a powerful icon. The new design displays contemporary and honest typography to evoke a feeling of genuineness.

For more information on Black Opus’ design, visit their website or follow them on Instagram.

Tecate by Elmwood

2021 Bronze Winner

Tecate is a leading beer brand in Northern Mexico. The Tecate team wanted to build on this regional success and extend the beer’s popularity to all of Mexico, including the younger and more cosmopolitan Mexico City. With the goal of making Tecate the most desirable beer in Mexico, Elmwood knew that a boots-on-the-ground immersion across Mexico’s many regions would be necessary.

Tecate represents an authentic lifestyle icon ingrained in Mexican sports, music, and entertainment. Elmwood delivered a visual identity with a shift in the narrative beyond the product—to an attitude encapsulating Tecate’s unapologetic boldness and modern masculinity. By emboldening the brand’s iconic eagle and wordmark, it resulted in a modern visual identity that embraces Tecate’s bold spirit.

For more information on Elmwood’s design, visit their website or follow them on Instagram.