Design studio Beetroot creates a colourful identity that celebrates individuality for women's health brand Awesome Woman.

Awesome Woman is a well-being brand offering health and beauty services customised to the needs of each individual woman. Through a scientific approach and holistic philosophy, Awesome Woman provides a selection of products, testing kits and supplements personalised according to every woman’s specific profile.

Using the brand's core values and process as the key influence for the visual identity, design studio Beetroot developed a graphic motif based on the fingerprint. As a representation of “uniqueness, specialness and individuality”, the fingerprint embodies both the brand process and approach. Furthermore, the scaled-up rendering resembles images of the microbiome under a microscope.

“Its beautiful curves and whorls become the perfect “tools” for a visually rich communication system and a solid foundation for the entire brand story and identity. Combined with a strong and dynamic colour palette.”

A block colour system for the individual product containers (bottles, jars, etc.) creates an appealing visual aid, adding to the overall visual aesthetic but also providing easier navigation across the product types, particularly once unboxed and on the bathroom shelf.

For more information about Beetroot’s design visit their website or follow them on Instagram.

Have some new packaging you’d like to share? Get in touch with us here.