Otherway delivers an eco-conscious packaging design for basil-based skincare products, BAZ & CO.

BAZ & CO

Created by farmer, James Chase, BAZ & CO promotes farm-to-skin products with an emphasis on a clean and organic approach. Named after the principal ingredient, basil, the skincare line stands out for its antibacterial and anti-inflammatory properties. Using the key ingredient to define the packaging design, the overall visual identity reflects the herb's prominence in colour palette and design inspiration.

Otherway

The visual identity, packaging, and digital developments were designed by a UK-based agency, Otherway. With sustainability and basil as the guiding elements of the design, the packaging sheds light on sustainability with fully recyclable packaging made from aluminum, glass and recyclable ink.

The branding system was created with a shelf standout in mind, displaying innovation in material, a natural colour palette, and a minimalistic visual identity to promote the clean nature of the skin care product.

Drawing inspiration from the farm signage and instructional manuals, the branding system comes with a minimalistic aesthetic, white typography contrasting the basil-inspired green hues with instructional manual-inspired illustrations.

For more information on Otherway’s design, visit their website or follow them on Instagram.

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