Fanta gets a vibrant and fun visual rebrand crafted by JKR and global artists

Coca-Cola launches a new global brand identity for its Fanta soda brand. The visual redesign is crafted by a team of experts with Jones Knowles Ritchie on packaging and imagery, Brazilian artist Lucas Wakamatsu on illustrations, Gretel on motion identity, Colophon on typography, Tim Marsella on lifestyle photography, and Martin Wonnacott on product photography.

The visual revamp is vibrant, bold, and exuberant. Taking a minimalist approach, the wordmark has been simplified, replacing the orange circle and green leaf from the new logo. Adorning the pack are delightful illustrations of fruits differentiating each variant, splashing down and displacing liquid drops. Diamond and lightning bolt graphics also feature across the marketing campaign.

The overall visual identity of Fanta’s rebrand reinforces playful and fun aesthetics, evoking joy and lightheartedness crafted for a Gen Z audience resulting in a distinct brand identity that signalled Fanta's brand values of brand expression, attitude and action.

For more information on JKR’s design, visit their website or follow them on Instagram.

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