与我们的国际评审团一起，这 7 位来自包装设计行业的可持续发展专家将审查今年由芬欧蓝泰赞助的可持续设计类别的参赛作品。
Paula is WWF-UK’s Senior Policy Adviser - Consumption. As well as working on the Eliminating Waste workstream of the Tesco partnership, she provides internal and external technical expertise on materials issues including plastics, with her policy and advocacy work focusing more broadly on resources and waste.
Her background is in packaging and product development, working at several touchpoints of the packaging supply chain and within FMCG and retail for over 20 years at businesses including Proctor & Gamble, Sainsbury’s, Marks & Spencer and Pret. Her food retail experience over the past 10 years has given her the opportunity to get involved in sustainability-focused industry initiatives such as WRAP’s Glassrite project and coffee cup recycling.
Bored to tears after working on tech advertising in the 1990’s Kevin founded Stranger & Stranger in order to design wine labels as a bit of a hobby.
Stranger is now one of the leading firms in the field of alcoholic beverage packaging with studios in London, New York and San Francisco and advises everyone from global players like Bacardi and Beam Suntory on international brands like Jack Daniels and Martini, all the way down to one man startups.
Stranger labels up over a billion bottles and cans every year winning hundreds of awards along the way and has created brands worth hundreds of millions of dollars.
Marta’s packaging design journey started back in 2012 during her studies of Industrial Design in Berlin. Together with a classmate, she designed the packaging concept “Butter Plus” that was eventually patented and sold to the Weidenhammer Packaging Group. The idea was voted amongst the 50 best projects of 2015 by “Packaging of the World”.
Her professional background includes agencies, start-ups, and R&D departments with projects for companies such as Henkel, Conde Nast, or McKinsey. After working for several years as a packaging concept designer at Beiersdorf for brands such as NIVEA, Labello, or Eucerin, Marta recently started her new position of a sustainability manager for product innovation. She is responsible for the launch of the first ever NIVEA shower gel refill station which promotes the idea of a circular economy and has won major industry awards. She was also the lead designer for Beiersdorf’s newly launched skincare brand “O.W.N” that combines the two key trends of sustainability and personalization. (The "O.W.N." launch was recently featured by World Brand Design Society and The Dieline, the biggest packaging and brand design blogs in the world.)
Marta believes in lifelong learning and is continuing her education on topics related to the circular economy in addition to her regular job. Last year she was a selected participant on Ellen MacArthur Foundation's “From Linear to Circular London'' online programme where she had the chance to learn from major experts in the industry and to connect with pioneers from around the world.
Marta believes in a holistic, both scientific and artistic approach towards design and the idea of “design doing” and “STEAM learning”: “Nowadays the connection between sustainability, creativity and technology is the major challenge the industry has to face. Only a product that perfectly unites all these aspects can convince the consumer - The search for new technologies, the creation of a distinctive design and the ability to set new technological trends are key to success.”
With over ten year's experience in the design industry Jenny has used her designthinking combined with her love of creative problem solving to provide innovative solutions for a wide range of clients across FMCG and Luxury sectors.
Focusing on production, R&D, innovation and sustainability she has worked with a variety of household-name brands including the likes of Burberry, Jo Loves, Pernod Ricard, Wagamama, Imperial Leather, NERD beauty and Bang & Olufsen. In her role at Butterfly Cannon Jenny helps to bring ideas to life, pioneering new ideas with asustainable first approach essential for the agency’s craft and prestige client list.
Jenny has a passion for innovation and materials and her expertise focuses onproviding detailed knowledge about suppliers, costings, research data, trend insights, timings and sustainability. She keeps an on-going dialogue with materials producers and convertors and keeps the Butterfly Cannon samples library up-todate and well informed. Her background includes working in-house at Burberry and with Pearlfisher Design Agency. She is well known within the technical and production design field, havin g written multiple articles, sat on industry panels, given lectures and been interviewed on the subject of sustainability for broad/podcasts.
Jenny has a fantastically wide understanding of packaging design and production. She supports this with a healthy attitude of “if I don’t know something I will definitely be able to find the person who does - very quickly!”
Uwe Melichar, born in 1968, studied communication design at the Muthesius University in Kiel and worked at the brand agency FACTOR for 25 years. He was managing partner and built up the packaging division.
In 2020, he left the FACTOR and started his new business, MELICHAR Bros. Under the slogan »Increase Value, Decrease Waste« the company focuses on sustainable packaging solutions. In his work-life, Uwe Melichar has implemented projects for Adidas, Bosch, C&A, Gardena, Omron and Miele. Together with his team, he develops packaging and communication design for clients in Japan, Russia, China, the USA and various European countries.
He is also a lecturer at several universities, such as the University of Augsburg and the Chaoyang University of Technology, Taiwan, is a member of the Type Directors Club New York and president of the European Brand & Packaging Design Association (epda).
Silke Bochat is a Design Executive with +15yrs of international experience in complex, large FMCG and non-FMCG corporations such as Colgate, PepsiCo, Vodafone, Mars and Beiersdorf and an outstanding track record of award-winning, highly performing design leadership approaches and brand designs, brand experiences and innovations.
For more than 10yrs, Silke is focusing on transforming organizations through design (at scale): implementing, integrating, leading and scaling design and design teams and weaving in new capabilities, technologies and work(force) models vertically & horizontally into business (e.g as part of Marcom, Marketing Excellence Programs). As a strategist and system thinker at heart, she envisions the future of design (value) for ambiguous organizations, scales teams up from task, to project, to x-functional, system-thinking programs and platforms of tomorrow, up to the level of rethinking organizational architectures and flows e2e and CX-led based on a design vision, framework & roadmap (incl DesignOps) delivering towards an overarching 5yr business strat plan.
Silke builds on a highly diversified experience having worked at both, corporate and agency side, in headquarters and regions, reporting to functions from R&D, Marketing, Marcom to Supply Chain, working on global multi-billion icons as well as small local brands, on mono product and multi-layered complex portfolios, leading design throughout the entire process from FEI to production.
She has studied at the KISD Koeln International School of Design Germany and the Instituto Superior de Diseño Industrial, Havana Cuba. At Colgate, she currently elevates the EU AED team and sparks and drives the Global Design strategic transformation framework to integrate and elevate the company’s Design IQ. Prior, she was transforming and leading PepsiCo’s Eastern Europe Design Team and won the Design Management Europe Award for implementing design at the organization Beiersdorf whilst being one of two women behind NIVEA’s iconic Rebranding.
Robert Taylor is a a UK Chartered Forester who graduated from Scottish School of Forestry in 1994. Robert has worked 25 years for UPM, 17 of which have been based in Finland in various senior global positions in the global sustainability team.
In recent years his task has been to lead a team of experts in developing strategy and supporting the UPM Raflatac business in sustainability issues related to responsible sourcing, product ecodesign, factory performance, the recycling and reuse of waste and developing partnerships with a range of stakeholders including customers, suppliers, authorities, associations and NGO’s.