Jones Knowles Ritchie works in collaboration with Coca-Cola’s inhouse team transforming its festive can for the holidays

Coca-Cola teamed up with JKR for a special Christmas can design. JKR combined Coca-Cola's classic look with festive symbols, creating a unique global design. The cans feature cheerful holiday decorations, giving them a bubbly Christmas feel.

In collaboration with Coca-Cola's in-house design team, JKR created a fresh set of holiday illustrations, logo signatures, Santa treatments, a custom typeface, motion assets, and more. These elements are featured across multiple platforms, including packaging, point of sale, out-of-home (OOH), and digital communications.

Additionally, the new design is incorporated into experiential activations. One is the renowned Coca-Cola caravan, a festive truck that traditionally signals the arrival of the holiday season, famously featured in the 1995 'Christmas Caravan'.

The marketing materials include a modern version of Santa in one colour, and the specially crafted typography, done with Brody Associates, adding a warm touch to seasonal messages. The ornament illustrations help create a consistent look for Coca-Cola's holiday promotions across different platforms, from messages to online spaces.

For more information on JKR’s design, visit their website or follow them on Instagram.

Want to receive more monthly packaging inspiration? Sign up for our newsletter!