The Düsseldorf-based designer creates a dynamic packaging design for an innovative new energy substitute unlike any other.

Scooper Energy is a completely new form of energy booster that comes in the form of small pouches filled with 40mg of caffeine, extracted from real coffee beans. The concept offers clean energy with natural flavours but without sugar. With such an innovative product concept unlike any on the shelves, Daniela Merkel’s design challenge was to communicate what the product is and to appeal to a new consumer market.

The core packaging design concept reflects the characteristic elements of the brand and the product. Vibrant neon colours pop against the black background, reflecting bursts of energy while catching the consumer eye, and paired with the gorilla brand hero indicating power and speed creates a memorable visual identity. The geometric design and clean font deliver a dynamic and modern aesthetic, and the circular tin shape makes it easy to carry in every-day life.

For more information about Daniela Merkel’s design visit their website or follow them on Instagram .

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