The singer, songwriter and actor launches their new line of gender-neutral beauty products boasting an elegant gender-inclusive design.

Harry Styles is dropping his new Gender-Neutral beauty line consisting of the Pearlescent Illuminating Serum, the double-sided Pleasing Pen for lips and eyes and, of course, a range of nail polishes, which has become quite a trademark addition to the singer’s ensemble. Known for his non-conforming fashion, Harry has quickly become a beacon of the gender-neutral movement and the beauty line, set for release on 29th November, takes inspiration from his own routine, focussing on inclusivity with a drive for sustainability.

A key theme that runs throughout the design takes inspiration from the pearl, a firm favourite accessory of the singer, apparent in the soft colour palette and iridescent sheen. The glass nail polish bottles sport spherical, pearl-like caps, complete with swirling colour hues resembling the oyster shell’s inner nacre form. The caps are made from 10-20% recycled materials and the inner cap is made of 100% recycled material. Furthermore, the brush bristles also get produced using castor beans. The elegant bottles, resembling traditional perfume decanters, are packaged inside a sleek black otterbox made from roughly 70% post-consumer materials and is 100% compostable.

The Pleasing Pen and Pearlescent Illuminating Serum share an aquatic colour scheme of cool blues and turquoise. The serum features a clear glass jar exposing the gel within, consisting of pink and white pearl-like spheres. The minimalism of the logo adds to the sense of neutrality while also maintaining a sophisticated flair, and the fine touches of detail where-in the ‘i’ echoes the pearl-like top of the nail polishes, unifies the packaging and visual identity.

For more information about Pleasing visit the website or follow them on Instagram .

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