Tubik crafts adorable packaging designs for a range of dairy products for Milkimu, adding humour and vibrance to design

Milkimu, a range of dairy products, tasks Tubik, a design agency, with delivering a visual identity, packaging design, and marketing collateral. The packs feature charming and delectable graphics that evoke happiness, summer vibes, and nostalgia.

With a vibrant colour palette and a consistent collection of humorous illustrations, the pack is crafted to stand out on the shelf in the dairy category. The design approach is reminiscent of images found in children’s books that are used on multiple packs for Milkimu’s dairy range.

With a light background, it served as a canvas for the designers to add adorable and eye-catching illustrations. Despite the animated visuals and graphics on the packs, the secondary outer packaging is crafted in a vibrant shade of yellow.

The brand aimed for consistency in design across all packs, marketing collateral, and billboards to increase the brand's familiarity in the market. Trying to make the packs more interactive, the design team crafted jigsaw puzzle toys that could also be used as coasters, different stickers, and baby bottles, all of which included the brand visuals and comical cows. Furthermore, the colourful and eye-catching livery was created for the branded truck, which serves as a moving outdoor point-of-sale.

The overall approach was to create a consistent and appealing brand design with humorous illustrations, well-balanced typography, and a vibrant colour palette.

For more information on Tubik Studio’s design, visit their website or follow them on Instagram.

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