Nazcal’s packaging design conveys the brand's essence of mind-altering, plant-powered innovation

Nazcal, a 0% ABV functional spirits brand, combines a carefully curated mix of nootropics and adaptogens to create a unique, mood-enhancing experience. With its name established and the first test batch bottled, the brand needed a visual identity to embody its distinctive effects.

The packaging design takes inspiration from the world of hallucinogenics, reflecting the drink's transformative properties. The logotype draws from the weird and wonderful ingredients that make up the elixir, while abstract animal prints tell the story of the brand’s Peruvian origins. A vibrant, mood-driven colour palette represents the distinct flavour profiles and experiences that Nazcal offers.

For more information on the design, visit Amblr Studio's website or follow them on Instagram .

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