Jennie Potts
Jennie Potts
Associate Creative Director
B&B Studio

Design Director Jennie Potts is passionate about driving diversity within the industry. At B&B, she manages the internship programme and regularly mentors and trains the next generation through partnerships with Creative Lives and university design departments.

While Jennie’s portfolio includes some of the world’s most recognisable brands – from Miller Lite to The Glenlivet – she now helps B&B create and build the entrepreneurial brands that are shaping the future of food and drink through sustainable and ethical mindsets, including Well & Truly, Bio & Me, Raw Halo, LiQ and Goldling.

A lover of purposeful and meaningful design, Jennie has judging experience at both the Fabs and The World Whisky & Gin Awards, and has herself been recognised at D&AD, the Pentawards, the FABs, New York Festival, Transform, Mobius, Brand Impact and the Design Effectiveness Awards.