BRAND KEYNOTE / Luxury vs sustainability: perspectives from the luxury whisky market

Can luxury packaging ever be sustainable? Discover how Edrington, the maker of Macallan, is innovating its luxury packaging in response to the sustainability challenge.

Key takeaways

• Get an overview of the challenges for luxury brands in improving the sustainability of their packaging
• The inside story on packaging development case studies from Edrington
• A view of how the wider market can respond to the challenge 

Presented by  Mike Rose, Director of Brands Packaging at Edrington

Followed by a 15 mins meet the speaker session after the presentation

BRAND KEYNOTE / Sustainable Packaging – important for the life and vitality of our planet

In this keynote talk, Carine Christophe will share an overview of the key lines for Pernod Ricard’s sustainability strategy that launched in the summer of 2019; and will examine how the strategy impacts the group’s approach to packaging development and materials in order to meet the ambitious targets it has set.

Key takeaways

• Get insight into Pernod Ricard’s thinking on sustainability
• Understand how the group’s broad sustainability strategy translates into targets for packaging
• Learn about the new approaches the company is taking to packaging development
  

Presented by  Carine Christophe, Sustainability Manager at Pernod Ricard

Followed by a 15 mins meet the speaker session after the presentation

DESIGN STORIES / At the crossroads: shared design influences in luxury drinks and perfume

Drinks designers regularly reference the perfume market (and vice-versa) when they create new packs and products. The talks in this session will consider the shared influences across the two markets, how the markets shape each others’ design and innovation and will look at a number of case studies of wine and spirits or perfume packs that have been inspired by the other market.

Presented by  James Hartigan, Design Director at Contagious

Followed by a 15 mins meet the speaker session after the presentation

DESIGN STORIES / Wines, Champagnes and Spirits – Disruption: With or without moderation? (French presentation)

Partisan du sens, a Parisian design agency dedicated to luxury houses and premium brands, will share his vision of disruption as a creative tool. Around different design stories in the world of wines, champagnes and spirits, we will discuss the use of the “disruption” applied to packaging design, to define best practices and pitfalls to avoid.

Presented by 

Gérald Galdini, Co-founder of Partisan du sens

Hélène Grandjean, Strategic Brand Expert

Followed by a 15 mins meet the speaker session after the presentation

BRAND KEYNOTE / You had me at design

You can't predict the future, but you can design it. We live in a world of great choice and consumers are more brand and design-conscious than ever. Steve Honour shares his insight on how design is in such a pivotal and exciting time right now and going forward. Consumers fully grasp the power of great design and expect it. Great design will have to deliver more than ever before to be valued and trusted, and brands will win or lose on their ability to connect with consumers through design.

Key takeaways

• Get insight on the design thinking behind many of the drinks market’s biggest brands
• Understand how changing consumer demands are driving the development of packaging and brand experience at Diageo
• Learn how Diageo deploys design to define the future of its premium and luxury drinks brand

Presented by  Steve Honour, Design & Visual Identity Leader, Innovation, Europe & Africa at Diageo

Followed by a 15 mins meet the speaker session after the presentation

BRAND KEYNOTE / Establishing the concept of “made-to-measure” and high luxury in the spirit industry

These past years, personalized and tailor-made offers have been continuously growing, especially in the world of luxury goods. Today the technology and digital development allow COGNAC CAMUS to launch its new conceptual platform and tools with Atelier Rarissimes to respond to this trend for hyper-personalization.

Key takeaways

• Learn how Camus has developed a new personalized brand experience to luxury partners
• Understand the opportunities been a partner of Camus Atelier Rarissimes
• A view of how the wider market can respond to the challenge

Presented by  Jean-Dominique Andreu, CMO at Camus

Followed by a 15 mins meet the speaker session after the presentation

DESIGN STORIES / “LATEST DROP” – Keeping brands culturally relevant

As purchase decisions are increasingly led by a brand’s cultural relevance it is vital to understand how design can keep an aspirational brand en vogue. By observing this cultural dynamic and leading-edge creativity in drinks and beauty brands, Butterfly Cannon expose the new rules of the game.

Key takeaways

• Get insight into the connection between cultural relevance and consumer loyalty
• Understand the changing motivations of the aspirational brand-consumer
• Learn the techniques observed by the leading culturally relevant brands from the worlds of drink and beauty

Presented by  Jon Davies, Co-Founder at Butterfly Cannon

Followed by a 15 mins meet the speaker session after the presentation