Born and raised in Florence, Italy, Daniele moved to the United States nearly 25 years ago. A brand-builder since young age, his career splits almost evenly between the agencies and the corporate world. Daniele has a passion for understanding the customer mindset, online and in traditional retail, anticipating needs and inventing new experiences. His design work transformed and brought to new levels brands like Starbucks, Tazo, and more recently a portfolio of more than a dozen private brands, owned by Amazon.
Director, Brand & Packaging Design | Consumables Private Brands
Amazon - USA