Pentawards is the leading network dedicated to sharing and bringing exposure to global packaging design.

We are committed to recognising excellence in design, providing a source of inspiration and connecting the global packaging community through our annual competition, international jury, conferences and dedicated networking events.



Since 2007, Pentawards has been recognising global excellence in packaging design through its annual competition. In just 14 years the competition has received in excess of 20,000 entries from over 64 countries globally. Each year the Gala Ceremony is held in a different location around the world. This event invites all of the winners to celebrate their achievements and receive their prize on stage in front of the global packaging design community.



A truly international jury comprised with individuals of the highest calibre in packaging design and marketing colourfully represent the global spectrum of packaging. Year after year, this eclectic group of individuals are faced with the task of reaching a unanimous decision on which packaging designs will have true universal appeal and should be bestowed with the international Pentawards distinction.



As the Pentawards community has grown, so too has its position as a connector between the various layers within the packaging value chain. This unique position has enabled Pentawards to use its extensive networks to host events that create space where thought leaders and creative innovators across each pillar within the packaging value chain can convene. Through the International Conferences, Winners’ Exhibits and Design Brunch events, Pentawards has become a benchmark for global inspiration.

Please note, due to Covid-19 our events for 2020 have been limited.



Founded in Belgium, in 2007, Pentawards was the first and is now the leading competition exclusively devoted to recognising excellence in global packaging design. The pentagon is the official symbol of Pentawards for five reasons. The pentagon is the shape of the historic city centre in Brussels - where the competition was founded, the pentagram is the ancient symbol of beauty, there are five fingers on the hand - an important design tool for humans, the Pentawards has five different award levels and humans have five main senses in which inspiration is taken from.