Any packaging that has been created and released to market anywhere in the world between 1st July 2019 and June 2021 is eligible for entry into the 2021 competition. All works that have been submitted previously in our competition should not be submitted again. For the Student category, only individuals currently in education are eligible to enter.

Freelance designers, design agencies, brands, branding agencies, brand owners, manufacturers, suppliers and students all within the packaging industry. You are eligible if you are involved in the design, production or marketing of the packaging.

Yes. Conceptual designs are accepted, as long as the concept is original and has not been previously marketed or created, or previously submitted into the competition. Conceptual entries will not need to submit a physical sample of their design at any stage.

Only if you make it through to the second round of judging. The first round of jury deliberations only requires entrants to upload images (JPEG – RGB) and to complete the online entry form. If your entry is shortlisted for the second round of jury deliberations, then you will be asked to send the physical sample(s).

You will be able to edit some details of your entry after you have completed your payment, allowing you to make the most of the current rate and to make your final edits later. Please note, once payment is complete, you cannot change the category you submit your entries in to or your personal details, so please make sure these are correct. You will be able to edit the name of the pack, project descriptions, images and credits.

No, please fill out all the information for our jury in English.

The call for entries will begin on 1st February 2021.

Entries will close on the 19 March 2021  at midnight, GMT.

Please see other key dates here .

Please check the category names and descriptions to help guide you, then use your judgement and expertise to establish which one of the seventy the packaging should be entered into. Your work may be eligible for more than one category, in which case, it’s up to you to decide which you would like to enter it into or you may enter into multiple categories. If you are really struggling, you can always reach out to us at info@pentawards.org and consult our team.

Yes, you can submit one piece of work into as many relevant categories as you like. Please note that there will still be a cost per each individual entry even if the same design is entered multiple times.

For the conceptual sub-category, you can design anything you wish, for any brand you’d like. This can be a packaging concept that has yet to be produced or marketed.

All payments should be done online. We have two payment options - Paypal and CMPayments. You can choose the provider according to the credit/debit card type you have.

All the receipts for your payment will be sent from our system directly once you complete the payment online.

The entries will be judged by our international jury , based on the following criteria:

Quality of Design - Judges are looking for excellent graphic and structural design, considering aspects such as typography, artwork, the logo or brand name, use of colour, as well as structural aspects such as shape, form and silhouette.

Brand Expression - Judges score how effectively the graphic and (if appropriate) structural design of the pack or range expresses the personality, characteristics or story of the brand.

Creativity & Innovation - Judges score the pack or range for the quality of innovation, originality and creativity of the design. Where entries are a revamp or a limited edition of an existing brand, judges are asked to score on the effectiveness of the new design compared to the previous design.

Emotional Connection - Judges score whether they like the pack overall, how they responded to it emotionally and whether they believe that it will elicit a positive response in its target market.

Judges will be required to give a score out of five for each section of the criteria. The scores will then be combined to provide an overall score out of twenty.

The Pentawards Excellence Score allows entrants to get feedback on every piece of work submitted into the competition, whether or not the designs go through to the second round of judging.

The Excellence Score is taken from the jury’s verdict of the entry, based on the four aspects of the judging criteria. Participants will get to know what the judges thought of their packaging – what they loved and the areas where they felt improvements could be made.

In total there are five main award distinctions; 

  • Diamond – Best of show
  • Platinum – Best of category 
  • Gold – 1st place in subcategory 
  • Silver – 2nd place in subcategory 
  • Bronze – 3rd place in subcategory

Each of the 8 main categories will have one overall platinum winner. One diamond award will be given to the best entry of the awards edition. The best of the student entries will be awarded the NXT-GEN award.

The winners and award levels will be announced at the Official Pentawards Gala Ceremony. All notified winners must keep their success confidential until officially announced by Pentawards.

If you are interested or know someone that may be, please email info@pentawards.org with a CV and letter explaining why you/they are interested in becoming a jury member and why you/they should be considered. We review our jury every year and will keep this on file and take it into consideration.

With regards to images, there are no specific requirements for dimension or orientation this year. We want to encourage you, the entrant, to display your designs in the way you feel shows the designs in their best light. The original guidance was to supply images square (2000x2000), you can use this as a loose reference, however, please ensure the width and height of the pictures are both above 2000 px to ensure the best quality for display. If you have campaign images or digital renders that are rectangular or artistic in some way, then we’d like to encourage you to submit them as they are.

You will need to upload it to Vimeo or YouTube and copy and paste the link to the entry form. Please note that all the work should stay anonymous. You shouldn’t reveal your agency/designer’s name or logo in the video. You should also upload the video from your personal or other accounts that don't show your company name and logo on it, otherwise, the organiser has the right to remove the video to ensure the credibility of the judging process.

FAQ for portal

the:portal is the brand new online hub that connects the community through award winning packaging excellence.

Hosted within the:portal is a global packaging design directory, a winners’ archive featuring all competition winners since 2007, and a league showcasing the latest rankings of the top professional organisations and universities.

The:directory is a comprehensive list of global packaging design agencies, freelancers, brands, universities, packaging suppliers and manufacturers.

This is the ultimate tool to help with your tendering solutions. Find your next agency or partner now!

the:winners archive consists of over 5,000 global award-winning packaging designs.

Here you’ll be able to find all the Pentawards winning entries since 2007, which you can search and filter by category, brand, year, award type or colour.

A ranking of the world’s most successful design agencies, freelancers, universities, packaging suppliers and manufacturers that have accumulated the most Pentawards wins since 2007.

In the:league you can find two tables. One table ranks the most successful freelancers, packaging suppliers and manufacturers. The second table ranks the most successful universities based on the numbers of awards won by students since 2007.

There is an exclusive rate for recent Pentawards competition winners, as well as a Standard rate:

  1. Winners' Directory Listing - Winners from the last two years can get their listing in the:directory for 12 months at an exclusive rate of €249
  2. Standard Directory Listing - open to all brands, design agencies, freelancers, universities, packaging suppliers or manufacturing companies with a listing in the:directory for 12 months for €349

A standard directory listing lasts for 12 months.

There are multiple benefits of featuring on the:directory including:

  • Showcase your company to a global portfolio of stakeholders
  • Boost your visibility by allowing brands to easily search for and see your best work
  • Share your latest marketing assets including press releases and social channels
  • Manage your own profile, update it whenever and however you want
  • Be part of the Pentawards global community of experts in packaging design

• Company logo

• Contact details

• Summary of business

• Work portfolio

• Team member profile

• Pentaward winning work

• Video

• Press releases

• Links to social media platforms

You can find out more and purchase your directory listing via our website. At the bottom of the page, you will find the listing option boxes and can select the relevant listing by clicking the ‘add to basket’ button.

Once you have purchased your directory listing, a Pentawards team member will send you a link to activate your account and start adding to and creating your profile. Once you have finished editing your profile the Pentawards team will review your listing and once approved your listing will be live and ready for the community to see.


More questions?

If you still have any further questions, then get in touch with us here.