Back Monthly Discoveries, May 2020
As the most prestigious packaging design award in the world, Pentawards not only recognise the best packaging design via the competition but also promote the importance of packaging design through live events and social media. We are committed to being the bridge between excellent design organisation and brands that are always looking for the best packaging design solutions.
Take a look at the below for some latest inspiration, some of the most popular designs we shared this month across our social media channels.
Abrogatto 18 by Alejandro Gavancho
Abrogatto 18 is a brand of premium, ready-to-drink bottled cocktails. The visual identity of Abrogratto 18 is versatile and neutral so that it can adapt to each of the collections without losing the essence of the brand. The packaging was inspired by the name of the brand and the history of alcoholic drinks around the world. The design is sophisticated and classic but also adapted to a contemporary context and in line with the values of the brand: premium and meticulous.
MILKME by Ilya Volgin
A packaging concept for a milk product line. The designer got inspiration from animals themselves such as combining multiple packs into one to resemble the shape of cow udder - a soft and delicate shape dictated and inspired by nature itself. The minimal design used different shades of the light and mild colour palette to make the milk looks tasty but also help to differentiate between whole fat, semi-skimmed and skimmed milk.
Botchen by Iitaka Kent
"More playfulness in men’s cosmetics. Inspired by the idea of “enjoy skincare more easily and lightly”, the designer used colourful colours and vibrant drawings to express the free, delicate and creative spirit of the contemporary brand - BOTCHAN. It is designed with a colour scheme that conveys the brand’s view even with just one product. It also, like a rainbow gradation, gives balance to the whole series when all products are lined together. The drawing conveys innocence and it is a symbol for enjoying skincare. In pursuit of a new chic lifestyle, we have incorporated our design to aim to create products that make people’s lives more creative and unique."
BLINK by Ana Miminoshvili
BLINK is a brand identity and packaging concept for a small roastery. It's a coffee for busy millennials to brighten up the office hours with delicious coffee and bold, colourful packaging. The design concept is based on the idea that coffee helps you wake up in the morning and keeps you focused throughout the day.
Brite by Kemazan
The branding and the packaging design project for Brite yoghurt targeting the young female consumers in the market. The designer chooses the bright colour to express the feeling of light, bright and exciting feeling to “Brighten your day up”, with different colour represent the varied flavour of the yoghurt - orange, watermelon and guava.
Pawmona by Kollektiv
There is no doubt that a well designed/good looking product is more desirable than one that appears underdone or overlooked, you can easily spot them in huge supermarkets, they arise in your desire to touch them, to feel them and afterwards to buy the product. As it is said, good design sells (ideally the quality of product and design should match), but in our case, the task was a bit different because “PAWMONA” only sells their dog treats online so the product itself is intact until it is delivered to you.
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Interested in a feature?
If you think your work deserves to be featured on our social channels, feel free to send us your design via firstname.lastname@example.org . We look forward to hearing from you all!