PENTAWARDS FESTIVAL

HOMES & OFFICES WORLDWIDE

22 TO 24 SEPTEMBER 2020


THE PENTAWARDS FESTIVAL

This September, Pentawards will be hosting its first ever online festival, featuring a two-day conference and Gala Ceremony revealing this year's competition winners. Taking place from the 22nd to the 24th September, expert speakers and panel discussions will cover the latest industry topics and celebrate the best packaging designs of 2020.

All sessions are free to join and open to everyone. See below for sessions which are open for registration and keep an eye on this page for updates on confirmed speakers, discussion topics, and how to get involved.

Festival Agenda

*Subject to change. All sessions will be in English and free to join. Times are UK British Summer Time (BST).

Day 1: Tuesday 22 September

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Dave Roberts, Superunion - UK

Dave Roberts is Creative Partner at Superunion UK, who has worked with some of the world’s most iconic brands such as Nespresso, Samsung, HSBC, M&S, Investec, Molton Brown and Kew Garden. Full details on this session to come.

Register here

Speaker
Creative Partner
Superunion - UK
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Stefan Sagmeister

Why Beauty Matters

Stefan Sagmeister will share examples from architecture, design and science to show how beauty goes deeper than the surface and affects how people feel and behave.

Stefan is a renowned Austrian born New York-based graphic designer, storyteller, and typographer. He is a two-time Grammy Award winner, who has designed album covers for Lou Reed, OK Go, The Rolling Stones, David Byrne, Jay Z, Aerosmith and Pat Metheny.

Register here

Speaker
Keynote Speaker
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Ashwini Deshpande, Elephant Design - India

Understanding Cultural Meaning to Strengthen Brands & Packaging

Ashwini is the co-founder of Elephant Design, India's largest independent integrated design consultancy, and has done award-winning work for global brands in diverse segments.

Register here

Speaker
Co-Founder Director
Elephant Design - India
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Live Panel Discussion

Panellists to be announced.

Day 2: Wednesday 23 September

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Chen Lu, Xiaomi - China

Breaking New Ground: How a startup business designed packaging through innnovation

It took only nine years for Xiaomi to go from a start-up to a Fortune 500 company. As a start-up company, Xiaomi had very limited capital and resources to develop products. Despite the limitations, how did Xiaomi's designers use design innovation to create packaging that met product and market needs? How do they optimize packaging costs through design and help Xiaomi products quickly gain users and market share?

Chen Lu is the Design Director of Xiaomi and has over 14 years of experience in packaging and graphic design.

Register here


Speaker
Design Director
Xiaomi - China
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Keynote Session

Keynote presenter to be announced.

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Live Panel Discussion

Panellists to be announced.

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Daniele Monti, Amazon - USA

The Boredom of "Normal" Design

This presentation aims to highlight homogeneous tendencies in graphic design, and how the "play it safe" approach stifles fun and imagination.

Daniele is Director, Brand & Packaging Design | Consumables Private Brands at Amazon USA, and transformed brands like Starbucks, Tazo and more recently a portfolio of more than a dozen private brands, owned by Amazon.

Register here

Speaker
Director, Brand & Packaging Design | Consumables Private Brands
Amazon - USA

Day 3: Thursday 24 September

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2020 Pentawards Gala Ceremony

Join us as we reveal the winners of the 2020 Pentawards, the world's leading and most prestigious competition for packaging design.

We'll be announcing which of our shortlisted entries will be getting their hands on a trophy, from Bronze, Silver and Gold to our exclusive Platinum and Diamond awards. So get your champagne and party hats ready, and tune in to celebrate with us!

Register here