Herefor Studio creates a packaging identity for AWSM, delivering sustainability in product and design.

AWSM Sauce

AWSM Sauce, created by co-founders and self-described "dadtrepreneurs" Carl Starkey and Paul Lehmann, was inspired to create a new delivery system for powdered sauce. Understanding that sauces have a negative environmental impact, they’ve created a product that replaces the issues of messy refrigerated sauces and unrecyclable single-serve packaging.

The solution to AWSM’s passion for sauces and the environment resulted in packaging that supported powdered sauces in sachets.

Herefor

Herefor Studio was tasked with the goal of launching a product that is novel in the condiment category while maintaining the visual appeal of sauces. They delivered a to-go sachet packaging design in order to reduce food and packaging waste, their carbon footprint, and capture the attention of sustainability-conscious consumers.

To capture a new audience, Herefor went for a fun, approachable, and friendly visual identity, illustrating a saucy feel on the packaging. Building the brand strategy, visual identity, packaging, and illustration library from the ground up, the final graphic elements of AWSM sauces include classic, stereotypical Guy Fieri elements that increase familiarity and comfort.

For more information on Herefor Studio’s design, visit their website or follow them on Instagram.

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