Everland’s rebrand results in eco-ecoconscious packaging design for BITE.

Formerly known as The Syrup & Co., Everland, a consumer brand and design agency, delivered a vibrant rebrand for BITE. Crafted to transform beverage tastes, BITE’s rebrand has playful characters with bold, oversized, and swirly typography. Focused on reducing its carbon footprint, BITE’s eco-conscious value resulted in rethinking the packaging from glass to a bag-in-box solution.

Everland transformed The Syrup & Co. into the BITE as the brand needed a fresh perspective and an innovative strategy to build brand identity and reflect their progressive attitude. The rebrand delivers a playful and modern aesthetic with an eclectic logotype and a bold typeface.

While crafting an eco-friendly packaging strategy was at the core of the rebrand, Everland simultaneously focused on maintaining a catchy aesthetic by replacing the glass with a bag-in-the-box solution while maintaining the quality of the syrups. The cardboard boxes lower the carbon footprint by 90% in comparison to glass bottles, making transportation effective and economical.

For more information on Everland’s design, visit their website or follow them on Instagram.

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