Knockout Design delivers a rebrand for RTD brand, Breezer, amplifying its legacy, with a modern touch for a new generation

Barcadi rereleases their RTD Drink Bacardi Breezer, a known hit in the early 90s and 2000s, with an updated name 'Breezer', and a contemporary rebrand, created by Knockout Design. The brand plays on its success and draws inspiration from its heritage, portraying an innovative visual appeal associated with Breezer’s long-standing visual identity.

Knockout, a design agency known for its speciality in delivering inspiring visual identities for drink specialists, creates packaging that draws from the past yet retains trends within the RTD category in the RTD category.

Crafted for a new audience, Knockout celebrates the brand's originality with a modern, vibrant, and bold wordmark and a contemporary typeface. The label displays colourful abstract patterns conveying the different flavours of the range, with descriptors added to heighten flavour appeal.

The updated identity includes a new crown icon representing the brand's long-standing heritage and rays of sunshine to evoke a horizon. Drawing from urban street art, the patterns combine dotted screen-printing and varnish texturing to add visual vibrancy and tactility that feels like fruit skin.

For more information on Knockout Design’s design, visit their website or follow them on Instagram.

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