Taxi Studio’s rebrand for AHA Sparkling Water delivers a bold brand expression in visual identity.

Taxi Studio and Coca-Cola collaborated to create a packaging design for a new product launch in over a decade - AHA Sparkling water. The visual identity of the pack communicates design distinction with vibrant colours and a fruity visual appeal.

The overall visual identity depicts a lively colour palette that represents the unique flavour combinations. Created to deliver a bold expression and shelf standout in the broad market of sparkling water, the strategy implemented portrays an enticing visual language while preserving the brand’s DNA, incorporated with freshness in the final design.

Taxi Studio

Taxi Studio was tasked with delivering a visual rebrand to portray the unique pairing of flavours while maintaining the eccentric elements of the caffeinated sparkling water. With balance at the core of AHA’s packaging design, Taxi Studio succeeded in communicating multiple flavours by using unique colour pairings that reflect the combination of ingredients. This is further supported by illustrations of fruits and other micro details act as the final touch to AHA’s packaging design.

Smaller illustrative elements on the packaging display the bubbles of the sparkling water that include strawberry and cucumber, blueberry and pomegranate, and raspberry and acai to name a few.

For more information on Taxi Studio’s design, visit their website or follow them on Instagram.

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