Springetts delivers a bold and vibrant visual identity for Nestle’s Extrême Ice Cream

Designed to transform Extrême Ice Cream’s makeover boasts a new visual identity that is bold, disruptive, and innovative in order to attract a new and younger audience."Springetts called Extrême’s rebrand the, ‘Mission Breakaway’ indicating the evolution in packaging design.

The overall identity delivers a contrasting palette, with loud designs and details to make an impact on the frozen aisles. The visual rebrand delivers a premium look with a bold and vibrant shelf standout projecting social awareness, creativity and expressionism. The logo redesign evolved to remain relevant in the ice cream category while simultaneously remaining recognisable in the market.

Using realistic illustrations, the packs are adorned with photographs of the product with a colour palette that matches their flavours. Each variant is differentiated with bold white typography and a visual representation of the ingredients.

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