Diageo and GPA Luxury release the 2022 John Walker & Sons Chinese New Year Pack developed in collaboration with Butterfly Cannon and Art2gether.

To commemorate Chinese New Year, Diageo and GPA Luxury teamed up with Johnnie Walker to create a new presentation case for a 2021 bottling of their excellent blended Scotch whisky. The intricate box is embellished with traditional Chinese imagery in celebration of the New Year, designed by Chinese artist Shan Jiang and produced in collaboration with Butterfly Cannon and Art2gether.

In keeping with the style of their last Lunar New Year pack, the outer box retains the same standing case shape made up of two halves; one side housing the whiskey bottle cushioned within a fitment lined with cream PU, and the other containing a booklet of traditional red envelopes decorated in the Shan Jiang illustrations, also held within a cream fitment holding. The entire box is made using premium recycled greyboard.

The exterior is wrapped with uncoated navy paper, adorned with Shan Jiang’s elegant illustrations decorated in reds, golds, and blues. The hero figure of Shan Jiang’s illustrations depicts Bai Ze, a mythical creature in Chinese culture associated with virtue, nobility, and protection from evil. The John Walker & Sons branding and logo are marked out in matching gold foils and a diagonal stripe of empty space across the front nods to Johnnie Walker’s iconic diagonal branding format.

For more information about the John Walker & Sons Chinese New Year Pack visit Diageo ’s website or follow them on Instagram .

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