TwoX Studio delivers a captivating redesign for Maxim Coffee Roasters' retail bags, striking a perfect balance between timeless elegance and approachable charm

TwoX Studio took up the exciting challenge of giving Maxim Coffee Roasters' retail coffee bags a fresh new look, aiming to capture the essence of the brand and spark enthusiasm among coffee lovers. The goal was to create packaging that feels both timeless and high-end yet remains approachable and down-to-earth. Maxim wanted a design that could roll with the punches, adapting seamlessly to the changing flavour vibes of different coffee varieties throughout the seasons – a kind of packaging chameleon.

Rooted in a belief in the good life, where joy and responsibility coexist, Maxim's branding and design reflect this philosophy. From bold naming to vibrant colours and lively imagery, the packaging shouts out the brand's key messages and benefits through friendly, icon-style signs. The challenge was to pack a visual punch within limited space, resulting in a flexible visual identity consistent across the diverse coffee offerings.

This new packaging adventure isn't just about looks – it's about flavour exploration. Maxim's diverse coffee flavours are now colour-coded, making it easy for coffee lovers to pick their favourites. The design isn't just for the shelf; it's optimized for the online shopping experience. A minimalist yet playful touch ensures the graphics pop up and engage customers during the "preview" mode. With TwoX Studio's innovative touch, Maxim's new packaging invites you to savour a fresh world of coffee, one delightful sip at a time.

For more information on TwoX Studio’s design, visit their website or follow them on Instagram.

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